The Retention Ledger
Flagship directed study. Cohort windows, calendar accidents, and the slow politics of choosing a North Star you can still defend in March.
Programmes
Study that leaves a ledger.
Four rooms are open. Only the Retention Ledger is documented at full length on this site; the others are booked after a brief so we can see whether your event stream is ready.
A Taxonomy You Can Defend
Twelve hours on event names, properties you should refuse, and the meeting in which legal, product, and data finally share a dictionary.
Funnel Integrity
Four sittings that rebuild one conversion path from raw events, with particular attention to retries, identity splits, and vendor defaults.
Quiet Instrumentation
Consent flags, sampling, and what the United Kingdom’s ICO tends to make of “product improvement” as a purpose. Engineers are welcome; marketers who want a pixel recipe are not.
Readiness
Bring a stream, or wait.
We do not invent events for a company that has none. If you are pre-instrumentation, start with the pamphlet in Pulse Desk and a conversation with your engineers. The house is unkind to empty warehouses dressed up as strategy.