Journal

Essays, not recaps.

These pieces are written for people who already own a dashboard and have begun to distrust it. They are not launch announcements.

Printed line chart with a downward trend

DAU is not a product metric

Opening the app is a door. Subscription products should stop treating the door as the room.

 Code editor in cool light

A privacy-respecting event taxonomy

How to name behaviour so counsel, the ICO, and a tired engineer can share one dictionary.

 Person reviewing documents and charts at a desk

The 28-day retention cliff in UK fintech

A pattern we keep seeing after payday cycles, and why a 7-day window hides it.

 Learner at a laptop during a critique

Session replay will not save a dishonest funnel

Watching thumbs move is not the same as knowing whether an event fired twice.

 Hands typing on a laptop in a bright room

When default funnels mislead

Vendor defaults are a courtesy sketch. Treating them as accounting is how retries become growth.